When the company number lives on one phone, holidays and shift changes hide customer messages. A shared inbox keeps every chat visible, owned and searchable.
Assign the conversation
New chats land in a queue. A lead from a property ad goes to sales. A delivery question goes to support. Nobody has to forward screenshots.
Internal notes stay with the thread, so the next person sees what was already promised.
Keep the history when people change roles
The customer still messages the same number. The team sees the full thread, the tags and the lead status. That record is what a personal WhatsApp account cannot give you.